plummet

Vocabulary Word

Definition
When we say something 'plummets,' we mean that it decreases or falls very quickly or suddenly. Imagine the temperature dropping suddenly on a very cold day, it's said to have plummeted.
Examples in Different Contexts
In technology, if a website's traffic 'plummets', it means fewer people are visiting. A web manager might note, 'Our site traffic plummeted after the redesign. We should look into it.'
Practice Scenarios
Tech

Scenario:

Since the latest mobile app update was implemented, we've experienced some unexpected issues which are affecting user engagement.

Response:

Let's quickly find a solution or our app's usability scores could plummet.

Business

Scenario:

The earnings report was not as promising as we had hoped. Investors might be nervous about our future projections.

Response:

We have to communicate effectively with our shareholders. We don't want our stock values to plummet.

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