content-strategy

Vocabulary Word

Definition

'Content-strategy' is a deliberate plan for creating, publishing, and managing useful and valuable information. You take a company's goals and figure out what kind of content will aid in meeting them.

Examples in Different Contexts

In non-profit campaigns, 'content-strategy' can guide the messaging to elicit support. A campaign manager could say, 'Our content-strategy is tailored to resonate with potential donors and volunteers.'

Practice Scenarios

Creative

Scenario:

Our client's Instagram engagement is dwindling. We need to reignite user interaction in a visually arresting manner.

Response:

Definitely, by restructuring our content strategy to include visually engaging posts, we can boost user interaction.

Business

Scenario:

This year, we need to increase customer engagement, and compelling content will be the linchpin of our achievement.

Response:

I agree. A well-thought-out content strategy could be effective in achieving our engagement goals.