value-proposition

Vocabulary Word

Definition

'Value proposition' is a business term for what makes a company or product unique, why its better than competitors. It answers the question, 'What’s special about your business?'

Examples in Different Contexts

In social enterprises, 'value-proposition' might center on community impact. A consultant might suggest, 'Our projects not only generate profit but significantly uplift local communities.'

Practice Scenarios

Creative

Scenario:

The competition is getting tougher, and it's important to remind our potential clients about the unique perspective we bring to design challenges.

Response:

Agreed, we should reinforce our value proposition of a unique and forward-thinking design approach to stand out.

Tech

Scenario:

We're developing a new app that uses AI to automate routine tasks. It's crucial we talk about what sets our app apart from similar ones on the market.

Response:

Yes, we should emphasize our value proposition of harnessing AI for task automation, making work easier for our users.