value-proposition

Vocabulary Word

Definition

'Value proposition' is a business term for what makes a company or product unique, why its better than competitors. It answers the question, 'What’s special about your business?'

Examples in Different Contexts

In SaaS platforms, a 'value-proposition' might be ease of integration. A product manager might state, 'Our software seamlessly integrates with existing systems, reducing implementation time.'

Practice Scenarios

Creative

Scenario:

The competition is getting tougher, and it's important to remind our potential clients about the unique perspective we bring to design challenges.

Response:

Agreed, we should reinforce our value proposition of a unique and forward-thinking design approach to stand out.

Sustainability

Scenario:

There's a surge in demand for sustainable products. Let's discuss how we can leverage our eco-friendliness to attract more customers.

Response:

Absolutely, our value proposition is the stability of our products without harming the environment, this should resonate with eco-conscious buyers.