brand-positioning

Vocabulary Word

Definition

Brand positioning is how a brand differentiates itself in the market. It's a marketing strategy used to create a particular perception of the brand in the customer's mind. It’s like giving a brand identity or story which sets it apart.

Examples in Different Contexts

In market research, 'brand-positioning' refers to how a brand is perceived relative to competitors in the market. A market researcher might say, 'Our brand-positioning strategy focuses on being the most eco-friendly option in our industry.'

Practice Scenarios

Design

Scenario:

Let's reconsider our design strategy for the new product line. It should align with the overall brand image we aim to portray.

Response:

I like the idea. Our design should take a cue from our brand positioning. We should aim for a simpler, user-oriented design approach.

Startup

Scenario:

Traditional banking has a lot of complexities. Our service needs to tackle this issue and offer a better, straightforward solution.

Response:

Exactly, we need to establish our brand positioning around being a simple, transparent financial service with user-friendly interfaces.