call-to-action

Vocabulary Word

Definition

A 'call-to-action' (CTA) is part of a message that tells the audience to do something. It's often used in marketing to encourage the audience to act in some way, like buying a product, signing up, or contacting a company.

Examples in Different Contexts

In online ad designs, a compelling 'call-to-action' grabs attention. An art director might suggest, 'Let's use vibrant colors for our CTA to make it stand out.'

Practice Scenarios

Business

Scenario:

I've just sent out the investment proposal, with outlined returns and the investment timeline. Let's see how they respond.

Response:

Maybe adjusting the call-to-action at the end of the proposal might improve the response rate.

Marketing

Scenario:

Our new product line has excellent customer reviews, but we're not converting these into actual sales. The engagement strategy needs reconsideration.

Response:

Let's revise the call-to-action on our product page; the current one isn't causing enough engagement.