call-to-action

Vocabulary Word

Definition

A 'call-to-action' (CTA) is part of a message that tells the audience to do something. It's often used in marketing to encourage the audience to act in some way, like buying a product, signing up, or contacting a company.

Examples in Different Contexts

In sales campaigns, a 'call-to-action' can be a game changer. A marketing director might assert, 'Our new CTA boosted sales by 20%. Let's roll it out across all our campaigns.'

Practice Scenarios

Business

Scenario:

I've just sent out the investment proposal, with outlined returns and the investment timeline. Let's see how they respond.

Response:

Maybe adjusting the call-to-action at the end of the proposal might improve the response rate.

Tech

Scenario:

Our payment success rate has been decreasing. The payment interface might need a redesign.

Response:

Can we try an alternate call-to-action on our payment page? The 'Pay Now' button seems not to be working effectively.