personal-branding

Vocabulary Word

Definition

Personal-branding is the process of building and promoting your professional or personal image. It's how you market yourself to others, showcasing your unique strengths and abilities.

Examples in Different Contexts

In marketing, 'personal branding' refers to the practice of marketing individuals as brands to establish their reputation in a particular field. A marketing consultant might advise, 'Effective personal branding is about consistently conveying your unique value proposition to your target audience.'

Practice Scenarios

Public-Policy

Scenario:

Our organization always appreciates professionals who have a credible reputation in public policy making. A strong understanding of policy framework and dedication to ethical decision making are the most valued traits.

Response:

My personal brand is built on my dedication to public service, my extensive policy-making experience, and my reputation for ethical decisions.

Entrepreneurship

Scenario:

As investors, we are always on the look out for passionate and risk-taking entrepreneurs who understand the market and are dedicated to making a positive impact with their business ventures.

Response:

My personal-brand focuses on industry knowledge, calculated risk-taking, and positive social impact. I believe it matches what you are looking for.