personal-branding

Vocabulary Word

Definition

Personal-branding is the process of building and promoting your professional or personal image. It's how you market yourself to others, showcasing your unique strengths and abilities.

Examples in Different Contexts

In marketing, 'personal branding' refers to the practice of marketing individuals as brands to establish their reputation in a particular field. A marketing consultant might advise, 'Effective personal branding is about consistently conveying your unique value proposition to your target audience.'

Practice Scenarios

Public-Policy

Scenario:

Our organization always appreciates professionals who have a credible reputation in public policy making. A strong understanding of policy framework and dedication to ethical decision making are the most valued traits.

Response:

My personal brand is built on my dedication to public service, my extensive policy-making experience, and my reputation for ethical decisions.

Creativity

Scenario:

It's important for us to incorporate writers who have a distinctive voice and the ability to create narratives that connect with our readers on a deeper level.

Response:

My personal branding as a writer is about creating thought-provoking narratives that resonate with readers, making me a fit for this role.