omnichannel

Vocabulary Word

Definition

'Omnichannel' is a blend of physical and digital experiences. You ever shopped online, but picked up your items in a store? That's omnichannel. It offers customers a unified and coordinated experience across different channels.

Examples in Different Contexts

In advertising, 'omnichannel' might refer to campaigns that bridge TV, print, and online ads seamlessly. An advertising director might note, 'Our omnichannel campaign reached diverse audience segments.'

Practice Scenarios

Customer-Service

Scenario:

Imagine a world where customers can get the same quality of assistance whether they call, email or tweet us. How does it sound?

Response:

I completely agree. Our customer service can greatly benefit from an omnichannel approach. We can offer consistent support irrespective of the mode of communication.

Business

Scenario:

We're working hard to accommodate the online shopping boom and facilitate seamless customer experience both in-store and digitally. What do you think about our new approach?

Response:

I absolutely agree. The omnichannel retail strategy will indeed bridge the gap between our online and offline operations.