landing-page

Vocabulary Word

Definition

A 'landing page' is a specific webpage designed to make people take a particular action. For example, signing up for a newsletter or buying a product. It's like the welcome mat of a website!

Examples in Different Contexts

For online portfolios, a 'landing-page' introduces an artist's work. A creative director might mention, 'The landing page effectively captured the essence of our brand.'

Practice Scenarios

Business

Scenario:

Our homepage isn't showcasing our products effectively. Do you have any ideas for a more convincing presentation?

Response:

Perhaps creating a separate landing page for showcasing our product range will make it more effective.

Tech

Scenario:

Our website's loading speed isn't up to the mark, and the user interface needs polishing. Where should we start the improvement process?

Response:

We can prioritize optimizing our landing page speed, as it is the first impression users get of our website.