moodboard

Vocabulary Word

Definition

A 'moodboard' is a collection of images, colours, typography, and other design elements that are compiled together to convey a specific style or concept. It's like a visual guide for a project or idea.

Examples in Different Contexts

Fashion designers often use moodboards to explore different fabrics, colors, and patterns before starting their collections.

Practice Scenarios

Marketing

Scenario:

The next ad campaign must embody the energy and vibrancy of our youth-oriented brand. How do we best capture that spirit?

Response:

Why not create a lively and youthful moodboard with vibrant colors, dynamic images and designs that evoke a sense of energy and excitement?

Creative

Scenario:

We need some visual guidance moving forward with the new website design. What themes and emotions should we try to evoke?

Response:

Great idea! We can put together a moodboard with images representing our themes, colors, typography, and texture choices.