creative-brief

Vocabulary Word

Definition

A 'creative brief' is a strategic plan that guides the development of a creative project. It covers objectives, target audience, and possible methods. Like a blueprint for building a house, it provides direction and focus.

Examples in Different Contexts

When launching a new product, companies create a 'creative-brief' to guide the advertising campaign's look, feel, and messaging.

Practice Scenarios

Tech

Scenario:

The website's design feels outdated. We need to refresh it to resonate more with our users.

Response:

That's a good idea. We should review our creative brief and adjust the design parameters to resonate with our user base.

Impact

Scenario:

The messaging for our next sustainability initiative should make our audience feel linked to the cause directly.

Response:

Absolutely. We should look at our creative brief again to ensure our messaging is effective in making our audience feel directly linked to the sustainability cause.