creative-brief

Vocabulary Word

Definition

A 'creative brief' is a strategic plan that guides the development of a creative project. It covers objectives, target audience, and possible methods. Like a blueprint for building a house, it provides direction and focus.

Examples in Different Contexts

In designing a website, the team might use a 'creative-brief' to ensure the site aligns with the brand's identity and speaks to its target audience.

Practice Scenarios

Business

Scenario:

Our target audience isn't engaging with the current marketing campaign. We need to reassess our strategies.

Response:

Let's examine the creative brief again. Maybe we need to redefine our target audience or adjust our strategies.

Creative

Scenario:

It appears we're not appealing enough to our key customer segment with the current campaign visuals.

Response:

Agreed. Let's revisit the creative brief and realign the visuals to be more appealing to our key customer segment.