growth-hacking

Vocabulary Word

Definition

'Growth-Hacking' refers to creative strategies to achieve quick and massive growth for a business or product. These hacks (shortcuts) are often unconventional but very effective.

Examples in Different Contexts

In content creation, 'growth-hacking' could be tapping into trending topics. An editor might advise, 'Let's produce content around the viral challenge; it could increase our views substantially.'

Practice Scenarios

Product

Scenario:

We need a plan to increase our customer retention rate. How can we make our product more compelling for users?

Response:

We could introduce a referral program as a growth-hacking tactic, incentivizing current users to bring in new ones.

Startup

Scenario:

We desperately need to expand our user base. What creative ways can we explore to achieve this goal?

Response:

How about incorporating some growth-hacking strategies? They could be very useful in expanding our user base quickly.