growth-hacking

Vocabulary Word

Definition

'Growth-Hacking' refers to creative strategies to achieve quick and massive growth for a business or product. These hacks (shortcuts) are often unconventional but very effective.

Examples in Different Contexts

In startups, 'growth-hacking' may involve referral programs. A CEO might say, 'By offering discounts for referrals, we saw a 50% increase in user sign-ups in just one month.'

Practice Scenarios

Sales

Scenario:

Our current sales growth is good, but I believe we can do better. Do you have any unique, cost-effective strategies to suggest?

Response:

Perhaps we could implement some growth-hacking methods to augment our sales numbers cost-effectively.

Startup

Scenario:

We desperately need to expand our user base. What creative ways can we explore to achieve this goal?

Response:

How about incorporating some growth-hacking strategies? They could be very useful in expanding our user base quickly.