chapters · 7
01Free Preview
Growth Loops: Products That Spread Themselves
Understand how products create self-reinforcing cycles where users bring more users
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Viral Coefficient: K-factor Math
Learn the simple math behind viral growth and why k>1 means exponential expansion
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Referral Programs: Dropbox Strategy
See how Dropbox grew 3900% in 15 months by giving users a reason to invite friends
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A/b Testing: Let Data Decide
Learn how to test multiple versions and let user behavior determine the winner
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Conversion Funnels: Where Users Drop
Understand how to identify and fix the steps where potential customers abandon your product
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Retention Vs Acquisition: What Matters More
Discover why keeping existing users is often more valuable than acquiring new ones
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Network Effects: Value From Users
Learn why some products become more valuable as more people use them, creating winner-take-all markets
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