chapters · 7
01FREE
Growth Loops: Products That Spread Themselves
Understand how products create self-reinforcing cycles where users bring more users
→02PREMIUM
Viral Coefficient: K-factor Math
Learn the simple math behind viral growth and why k>1 means exponential expansion
→03PREMIUM
Referral Programs: Dropbox Strategy
See how Dropbox grew 3900% in 15 months by giving users a reason to invite friends
→04PREMIUM
A/b Testing: Let Data Decide
Learn how to test multiple versions and let user behavior determine the winner
→05PREMIUM
Conversion Funnels: Where Users Drop
Understand how to identify and fix the steps where potential customers abandon your product
→06PREMIUM
Retention Vs Acquisition: What Matters More
Discover why keeping existing users is often more valuable than acquiring new ones
→07PREMIUM
Network Effects: Value From Users
Learn why some products become more valuable as more people use them, creating winner-take-all markets
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