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Conversion Funnels: Where Users Drop

Understand how to identify and fix the steps where potential customers abandon your product

Part of Growth Tactics That Actually Work

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content

The Leaky Bucket Problem

Educational content slides

The Leaky Bucket Problem

Imagine: 1,000 people visit your website. Only 20 actually sign up.

Question: Where did the other 980 people go? At what exact moment did they leave?

A conversion funnel tracks every step users take and shows you where they drop off. It's like watching a bucket with holes—you need to find and fix the biggest leaks.

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quiz

Quiz: 3 Questions

Test your understanding with this quiz.

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Your app signup funnel: 1,000 visitors → 800 start signup → 400 enter email → 380 choose password → 360 complete. Where should you focus first?

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feedback

Diagnose Your Funnel

Complete this exercise and get AI-powered feedback.

Diagnose Your Funnel

Map out the steps and identify where users might abandon.

Think about:

  • Where does friction increase?
  • When does commitment feel scary?
  • What unexpected barriers might appear?