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Understand how to identify and fix the steps where potential customers abandon your product
Preview · progress not saved — Chapter 1 is free
Educational content slides
Imagine: 1,000 people visit your website. Only 20 actually sign up.
Question: Where did the other 980 people go? At what exact moment did they leave?
A conversion funnel tracks every step users take and shows you where they drop off. It's like watching a bucket with holes—you need to find and fix the biggest leaks.
Test your understanding with this quiz.
Your app signup funnel: 1,000 visitors → 800 start signup → 400 enter email → 380 choose password → 360 complete. Where should you focus first?
Complete this exercise and get AI-powered feedback.
Map out the steps and identify where users might abandon.
Think about: