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Network Effects: Value From Users

Learn why some products become more valuable as more people use them, creating winner-take-all markets

Part of Growth Tactics That Actually Work

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When Users Make the Product Better

Educational content slides

When Users Make the Product Better

Normal product: You build a chair. It's good whether 10 people or 10 million people own one.

Network effect product: You build a phone network. With 10 users, it's worthless. With 10 million users, it's incredibly valuable.

The magic: Each new user makes the product better for all existing users. This creates an unstoppable competitive advantage.

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quiz

Quiz: 3 Questions

Test your understanding with this quiz.

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Which product has the strongest network effects?

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feedback

Design Network Effects

Complete this exercise and get AI-powered feedback.

Design Network Effects

Think about how users create value for each other.

Key questions:

  • How do more users = better product?
  • How do you bootstrap from zero?
  • Would users leave if their friends left?