65f6b4a2...
Learn how to test multiple versions and let user behavior determine the winner
Part of Growth Tactics That Actually Work
Educational content slides
You: 'I think the signup button should be red.'
Your friend: 'No, blue converts better.'
A/B testing: Let's show red to 50% of visitors, blue to the other 50%, and see which actually performs better.
Result: Blue gets 23% more signups. Data wins. Opinions lose.
This is A/B testing: comparing two versions to see which one works better in the real world.
Test your understanding with this quiz.
You tested two signup button colors. After 50 total signups (25 from each version), red has 13 conversions and blue has 12. What should you do?
Complete this exercise and get AI-powered feedback.
Identify something to test and explain your reasoning.
Remember: