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Discover why keeping existing users is often more valuable than acquiring new ones
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Educational content slides
Bad strategy: Pour water into a bucket with holes, then pour faster to compensate.
Good strategy: Fix the holes first, then fill the bucket.
Most startups obsess over getting new users (acquisition) while ignoring that existing users are leaving (retention). You can't grow if you're losing users as fast as you gain them.
Test your understanding with this quiz.
Your app has 10,000 users. Each month you gain 2,000 new users but lose 2,500 existing users. What should you prioritize?
Complete this exercise and get AI-powered feedback.
Think about what would make users return tomorrow, next week, next month.
Consider: