See how Dropbox grew 3900% in 15 months by giving users a reason to invite friends
Part of Growth Tactics That Actually Work
Educational content slides
2008: Dropbox has 100,000 users. They're spending $300+ to acquire each customer through ads. They're going broke.
2009: They launch a referral program.
Result: 2.8 million users in 15 months. 35% of daily signups from referrals. They permanently solved their growth problem.
Here's exactly what they did.
Test your understanding with this quiz.
You're building a food delivery app for students. Which referral program would work best?
Complete this exercise and get AI-powered feedback.
Think like Dropbox: reward both people with something genuinely valuable.
Key principles: