viewer-retention

Vocabulary Word

Definition

'Viewer retention' is about maintaining the audience's attention throughout a video. High viewer retention means most people watch the whole video, and low viewer retention means many people stop watching partway through.

Examples in Different Contexts

In marketing videos, 'viewer retention' indicates the effectiveness of content in keeping the audience's attention. A marketing strategist might suggest, 'Using storytelling can help with viewer retention by making ads more memorable.'

Practice Scenarios

Corporate-Training

Scenario:

The feedback on our corporate training video has been mixed. Some found it informative, while others found it too lengthy.

Response:

To increase viewer retention, it might be worth considering a series of short, topic-specific videos rather than one lengthy video.

Content-Creation

Scenario:

The success of our last video has driven up subscriptions significantly. Great, but let's not lose sight of delivering consistent quality.

Response:

You're right. While driving subscriptions is important, we also need to focus on viewer retention and consistent high-quality content.