subscriber-engagement

Vocabulary Word

Definition

'Subscriber engagement' is how active a subscriber is with a brand or company through reading, commenting, or sharing their content. Imagine you read and comment on the blogs of a media website you subscribed to.

Examples in Different Contexts

In digital marketing, subscriber engagement refers to the level of interaction and responsiveness of subscribers with email campaigns, newsletters, or digital content. A marketing specialist might say, 'Increasing subscriber engagement is key to building a loyal audience and improving conversion rates.'

Practice Scenarios

Business

Scenario:

Sales have been slowing down. We may need to seek feedback from our audience and evaluate our strategy.

Response:

Indeed. We should seek customer feedback to understand what's impacting the subscriber engagement negatively.

Marketing

Scenario:

The open rate for our newsletter has dropped significantly. We need to review the content and format.

Response:

Agreed. Improving subscriber engagement should be a priority. Let's diversify our content strategy.