video-engagement

Vocabulary Word

Definition
'Video-engagement' refers to how viewers interact with a video. This could include how much of the video they watch, whether they leave comments, share the video, or even if they like or dislike it.
Examples in Different Contexts
In social media marketing, video engagement refers to the level of interaction and interest that viewers show towards video content, measured by likes, shares, comments, and view duration. A social media manager might say, 'Our strategy focuses on boosting video engagement to increase brand visibility and audience connection.'
Practice Scenarios
Creative

Scenario:

This video installation at the art exhibit really challenges viewers and provokes thought.

Response:

True, the video engagement must be high with viewers discussing and reflecting upon the art.

Marketing

Scenario:

Our latest campaign video has been received well, with lots of positive feedback and shares.

Response:

That's excellent, the high video engagement supports the success of our campaign strategy.

Related Words
story-engagementviewer-retentionsubscriber-engagementad-engagementengagement-rateonline-engagementengagement-ratesengagement-analytics