bounce-rate

Vocabulary Word

Definition

In digital marketing, 'bounce rate' is a term to describe when a person visits a website and 'bounces off', meaning they leave without clicking or interacting with the site at all.

Examples in Different Contexts

Bounce rate is an important metric in SEO strategies, as it can affect a website's search engine ranking. An SEO specialist might state, 'Improving site speed and providing clear navigation can significantly reduce bounce rates and boost search rankings.'

Practice Scenarios

Tech

Scenario:

I'm concerned about the recent website statistics. It seems our users are not sticking around on our pages.

Response:

From a technology standpoint, improving the site's load speed and mobile optimization could help reduce the bounce rate.

Marketing

Scenario:

The new online ad campaign is not performing as expected. We might need to review our targeting tactics.

Response:

A high bounce rate could be a potential cause. Maybe our ads aren't resonating with the target audience.