bounce-rate

Vocabulary Word

Definition

In digital marketing, 'bounce rate' is a term to describe when a person visits a website and 'bounces off', meaning they leave without clicking or interacting with the site at all.

Examples in Different Contexts

Bounce rate in web analytics measures the percentage of visitors who navigate away from a site after viewing only one page. A web analyst might say, 'A high bounce rate might indicate that your website's landing page is not engaging or relevant to visitors.'

Practice Scenarios

Business

Scenario:

Website customer conversions have been declining recently. It's critical that we assess our digital platforms for any potential issues.

Response:

That could be due to a high bounce rate. We may need to revisit our website design to make it more attractive to users.

Tech

Scenario:

I'm concerned about the recent website statistics. It seems our users are not sticking around on our pages.

Response:

From a technology standpoint, improving the site's load speed and mobile optimization could help reduce the bounce rate.