audience-retention

Vocabulary Word

Definition

You know when you've created content and you're curious about how long people are sticking around to listen or watch? That's what 'audience retention' means. It's measuring the percentage of the audience that continues to watch or pay attention to something for a specific length of time.

Examples in Different Contexts

In digital marketing, 'audience retention' measures how well content keeps the audience's attention over time. A digital marketer might state, 'Our goal is to increase audience retention by creating compelling content that resonates with our audience's interests.'

Practice Scenarios

Academics

Scenario:

Based on feedback, the interactive activities seem to lose their engaging power after the first 15 minutes. We should experiment with mixing them up with lectures.

Response:

I can intersperse short breakout activities throughout the lecture to maintain audience retention.

Marketing

Scenario:

Our ad campaign's viewer analytics show a drop in engagement after the first 30 seconds. We need to capture viewers' interest right off the bat.

Response:

Agreed, we need a gripping intro that can bolster audience retention from the very start.