audience-retention

Vocabulary Word

Definition

You know when you've created content and you're curious about how long people are sticking around to listen or watch? That's what 'audience retention' means. It's measuring the percentage of the audience that continues to watch or pay attention to something for a specific length of time.

Examples in Different Contexts

In online courses, 'audience retention' is key to student success and course effectiveness. An e-learning developer might explain, 'By making our courses interactive and relevant, we aim to enhance audience retention and learning outcomes.'

Practice Scenarios

Academics

Scenario:

Based on feedback, the interactive activities seem to lose their engaging power after the first 15 minutes. We should experiment with mixing them up with lectures.

Response:

I can intersperse short breakout activities throughout the lecture to maintain audience retention.

Marketing

Scenario:

Our ad campaign's viewer analytics show a drop in engagement after the first 30 seconds. We need to capture viewers' interest right off the bat.

Response:

Agreed, we need a gripping intro that can bolster audience retention from the very start.