story-engagement

Vocabulary Word

Definition
'Story-engagement' refers to how absorbed or involved a person is with a narrative. It's like when a movie scene is so exciting, you forget to eat your popcorn.
Examples in Different Contexts
In film and series production, story engagement involves building a narrative that keeps viewers hooked and eagerly anticipating the next episode or sequel. A director might state, 'Our goal is to create a compelling story arc that ensures high viewer engagement from start to finish.'
Practice Scenarios
Marketing

Scenario:

Our latest campaign didn't connect with the audience as much as planned. Maybe, we need a more intriguing narrative that aligns closer with their interests and values?

Response:

I completely agree. A brand story that reflects our audience's values will undoubtedly boost our story-engagement levels.

Creative

Scenario:

We've received feedback that readers love the plot but they're finding it hard to relate to the main character. It may be worth exploring his backstory a bit more.

Response:

Agreed, developing the protagonist’s backstory might enhance story-engagement. Readers would find it easier to connect with his motivations.

Related Words