engagement-rate

Vocabulary Word

Definition
'Engagement-rate' is a metric used in digital marketing to measure the level of interaction users have with your content. It gives you an idea of how much your audience is involved with your brand.
Examples in Different Contexts
In social media metrics, 'engagement rate' is a measure of how actively users interact with content, calculated as the total engagement divided by total impressions or reach, times 100. A social media analyst might say, 'Our campaign's engagement rate improved by 5% this quarter, indicating higher audience interaction.'
Practice Scenarios
Marketing

Scenario:

Our social media content is getting decent exposure. However, we need to build strategies to convert this exposure into interaction.

Response:

That's a great point. Increasing the engagement rate should be our priority to ensure our audience is actively interacting with our content.

Academics

Scenario:

The new tutorial style has greatly improved online class attendance. We have to discover ways to increase interaction and participation in class as well.

Response:

Definitely, and tracking engagement rate in online learning can be indicative of the effectiveness of our teaching methodology.

Related Words
engagement-ratescontent-performancead-engagementvideo-engagementsocial-media-engagementengagement-analyticsinfluencer-engagementbounce-rate