engagement-rate

Vocabulary Word

Definition
'Engagement-rate' is a metric used in digital marketing to measure the level of interaction users have with your content. It gives you an idea of how much your audience is involved with your brand.
Examples in Different Contexts
In social media metrics, 'engagement rate' is a measure of how actively users interact with content, calculated as the total engagement divided by total impressions or reach, times 100. A social media analyst might say, 'Our campaign's engagement rate improved by 5% this quarter, indicating higher audience interaction.'
Practice Scenarios
Tech

Scenario:

Our latest app update introduced some user-friendly features. We need to assess their effectiveness.

Response:

I agree. By observing the engagement rate, we can evaluate if the new features are beneficial for the users or not.

Marketing

Scenario:

Our social media content is getting decent exposure. However, we need to build strategies to convert this exposure into interaction.

Response:

That's a great point. Increasing the engagement rate should be our priority to ensure our audience is actively interacting with our content.

Related Words
engagement-ratescontent-performancead-engagementvideo-engagementsocial-media-engagementengagement-analyticsinfluencer-engagementbounce-rate