ad-engagement

Vocabulary Word

Definition
When people say 'ad-engagement', they're talking about user interactions with online advertisements. It's measured by clicks, shares, likes, or comments and provides insights into a campaign's effectiveness.
Examples in Different Contexts
On social media platforms, 'ad engagement' measures the effectiveness of ads by tracking likes, comments, and shares. A social media manager might say, 'Our latest campaign saw a significant increase in ad engagement, indicating strong audience interest.'
Practice Scenarios
Business

Scenario:

While our sales numbers are steady, we should refine our advertising strategy to capture more market share.

Response:

Spot on! Increasing our ad-engagement should definitely be a priority, that way we can widen our customer base.

Impact

Scenario:

Our main goal this quarter is to boost awareness about our new sustainability project. Let's focus on delivering that message creatively.

Response:

Definitely, an engaging ad pertaining to our sustainable efforts can churn out higher ad-engagement, thus spreading our message wider.

Related Words
video-engagementengagement-rateclick-through-ratesonline-engagementconversion-trackingconversion-ratestory-engagementcontent-performance