unique-selling-proposition

Vocabulary Word

Definition

Unique Selling Proposition (USP) is a factor that makes a product, service, or company stand out from its competitors. Think of it as a product's special talent.

Examples in Different Contexts

In product innovation, a unique selling proposition is developed to emphasize the innovative features of a new product. A product innovator might explain, 'The unique selling proposition of our smartwatch is its ability to monitor environmental impact in real-time.'

Practice Scenarios

Marketing

Scenario:

Our new ad campaign needs a strong focus. How can we best highlight our brand's strengths?

Response:

Would emphasizing our sustainable practices as a unique selling proposition resonate with our target audience?

Tech

Scenario:

Lots of budgeting apps are already there on the market. Are we offering something different?

Response:

Yes, our unique selling proposition lies in our app's ability to offer real-time budgeting advice based on user spending habits.