niche-branding

Vocabulary Word

Definition

In a market, 'niche-branding' targets a specific, smaller group of customers with unique interests or needs. Like a business specialising in gluten-free baking supplies, drawing customers needing those products.

Examples in Different Contexts

In the fashion industry, 'niche branding' allows designers to create unique identities for their lines that cater to specific fashion tastes or communities. A fashion marketer might comment, 'Our niche branding strategy focuses on vintage-inspired pieces, appealing to those with a love for retro aesthetics.'

Practice Scenarios

Business

Scenario:

Our business model should be more specialised to differentiate us from our competitors, we've to leverage our unique strength.

Response:

I’ve been thinking the same. Niche-branding could help us connect better with our target customers.

Creative

Scenario:

Given how saturated the music industry is, we need to find our sweet spot. Perhaps, our focus can be a certain type of artist or genre.

Response:

Definitely, niche-branding could be the way forward. We could specialize in a particular music genre to distinguish ourselves.