unique-selling-point

Vocabulary Word

Definition

Unique Selling Point (USP) is a feature or characteristic that differentiates a product, service, or company from its competitors. It's what gives a product or service its 'X factor' and makes it stand out in the market.

Examples in Different Contexts

In marketing, a unique selling point (USP) is a feature that makes a product or service stand out from competitors. A marketing manager might say, 'Our unique selling point is our product's ability to last three times longer than any other on the market.'

Practice Scenarios

Technology

Scenario:

Our new software should not just meet the standards, but it should set its own. What can we do to provide a compelling argument for users to prefer our platform?

Response:

We could focus on our software's unique selling point - the seamless integration with other applications in our platform ecosystem.

Marketing

Scenario:

We need to communicate to our customers why our product is exceptional. They need to understand what makes us different in an overcrowded market.

Response:

Yes, we need to highlight our unique selling point, which is our zero-sugar, all-natural ingredient formula.