niche-targeting

Vocabulary Word

Definition

In simple terms, 'niche-targeting' refers to focusing on a small, specific segment of a market. Imagine you're selling gourmet pet food; your niche would be pet owners who only want high-quality food for their pets.

Examples in Different Contexts

For e-commerce businesses, 'niche targeting' is a strategy to attract customers by offering products that cater specifically to their interests and needs. An e-commerce manager might note, 'By niche targeting travelers looking for eco-friendly luggage, we've significantly increased our customer base.'

Practice Scenarios

Creative

Scenario:

We need to make our designs more appealing. Let's target customers who are into modern aesthetics.

Response:

I agree. Niche-targeting modern design lovers might add a refreshing aspect to our product line.

Business

Scenario:

Our sales have been flat lately. It might be time for us to find a unique market segment that we can really dominate.

Response:

We could try niche-targeting the group that's interested in cruelty-free fashion products.