niche-targeting

Vocabulary Word

Definition

In simple terms, 'niche-targeting' refers to focusing on a small, specific segment of a market. Imagine you're selling gourmet pet food; your niche would be pet owners who only want high-quality food for their pets.

Examples in Different Contexts

In digital advertising, 'niche targeting' involves using online tools and data to reach specific consumer groups more effectively. An ad strategist might explain, 'We use niche targeting to present our yoga apparel ads exclusively to fitness enthusiasts on social media platforms.'

Practice Scenarios

Business

Scenario:

Our sales have been flat lately. It might be time for us to find a unique market segment that we can really dominate.

Response:

We could try niche-targeting the group that's interested in cruelty-free fashion products.

Tech

Scenario:

The app's interface needs to be more user-friendly. We should focus on the needs of users who are into health tracking.

Response:

We can make adjustments with niche-targeting health-conscious community who prefer tracking their dietary intake in the app.