market-positioning-tactics

Vocabulary Word

Definition

'Market positioning tactics' are strategies used to differentiate your product or service in the minds of consumers. This could mean emphasizing unique features, pricing, quality, or branding to create a specific image.

Examples in Different Contexts

In digital marketing, 'market positioning tactics' include using social media, SEO, and content marketing to communicate a brand's position. A digital marketer might discuss, 'Our positioning tactics leverage influencer partnerships and compelling content to establish our brand as a leader in sustainable fashion.'

Practice Scenarios

Business

Scenario:

Our store's sales are falling behind the competition. We need to find a strong appeal.

Response:

We should shift our market positioning tactics to highlight our excellent after-sales-service.

Marketing

Scenario:

Our product is functional and reliable, but is perceived as boring. We need a fresh angle to accentuate.

Response:

Let's adjust our market positioning tactics to show that we're not only reliable, but also innovative and eco-friendly.