market-positioning-tactics

Vocabulary Word

Definition

'Market positioning tactics' are strategies used to differentiate your product or service in the minds of consumers. This could mean emphasizing unique features, pricing, quality, or branding to create a specific image.

Examples in Different Contexts

In digital marketing, 'market positioning tactics' include using social media, SEO, and content marketing to communicate a brand's position. A digital marketer might discuss, 'Our positioning tactics leverage influencer partnerships and compelling content to establish our brand as a leader in sustainable fashion.'

Practice Scenarios

Business

Scenario:

Our store's sales are falling behind the competition. We need to find a strong appeal.

Response:

We should shift our market positioning tactics to highlight our excellent after-sales-service.

Design

Scenario:

We have some of the top designers in the industry, but we're not the only ones. What's going to set us apart?

Response:

Our market positioning tactics should focus on our bespoke design solutions that cater to each client's individual needs.