market-positioning-strategy

Vocabulary Word

Definition

A 'market positioning strategy' is a brand's plan to set itself apart from competitors and become the preferred choice for its customers in the marketplace. It's like figuring out how to make your product or service different and better than the others.

Examples in Different Contexts

For marketing campaigns, 'market positioning strategy' is the foundation for messaging and promotional activities designed to establish a brand's place in the market. A marketing manager might say, 'The core of our marketing campaign is a positioning strategy that emphasizes our commitment to sustainability.'

Practice Scenarios

Branding

Scenario:

We need to change public perception of our brand. We should aim for something more premium and exclusive.

Response:

I agree. We could develop a market positioning strategy that emphasizes our commitment to quality and craftsmanship.

Marketing

Scenario:

Our new product is designed with recyclable materials and minimal waste. We need to highlight this in our communications.

Response:

Yes, leading with our environmental responsibility will make an effective market positioning strategy and will appeal to eco-conscious consumers.