market-positioning

Vocabulary Word

Definition

'Market-positioning' is the image or perception of a brand or product in the eyes of the target audience. It is how a product is distinct from its competitors, like how Nike shoes are known for their sporty image.

Examples in Different Contexts

For brand strategy, 'market positioning' involves the deliberate branding and marketing efforts to create a specific perception of the brand or product in consumers' minds. A brand strategist might explain, 'Effective market positioning communicates our product's unique benefits and builds a strong emotional connection with our audience.'

Practice Scenarios

Impact

Scenario:

Our project contributes towards minimizing plastic waste. But there are so many similar initiatives. It's essential to raise awareness about what makes our approach different.

Response:

I agree. Our market-positioning should show how our project not only decreases plastic waste but also efficiently uses resources in the process.

Creative

Scenario:

We're launching a new line of clothing made with environmentally friendly materials. The target audience is young adults who value sustainability and style.

Response:

In that case, the market-positioning for our clothing line should highlight both its sustainable aspect and fashion-forward design.