hype

Vocabulary Word

Definition

'Hype' refers to lots of promotion or buzz around something particular. It's like the marketing buzz before a famous artist's new album drops.

Examples in Different Contexts

In the music industry, 'hype' can boost an artist's reputation. A music producer might say, 'The hype around her debut album was incredible! It was everywhere.'

Practice Scenarios

Tech

Scenario:

Before releasing the new app update, we should consider giving our users a preview of what to expect.

Response:

We could create some hype by sharing beta testing invitations.

Marketing

Scenario:

The new advertising campaign can use a different addictive game or a storyline to grab people's attention.

Response:

A virtual reality-based game could help generate hype for our campaign.