paid-media

Vocabulary Word

Definition

'Paid media' refers to any form of media that is paid for to reach more people. This includes advertisements like billboards, commercials on TV, radio, or online, and sponsored posts on social media.

Examples in Different Contexts

In the tech industry, 'paid-media' might refer to promoting a new software tool via online ads. A product manager could comment, 'Our paid-media strategy boosted our app downloads by 30% last month.'

Practice Scenarios

Tech

Scenario:

We are launching the next version of our app soon. To ensure it reaches a wider audience, what are some platforms we could use?

Response:

Most likely, utilizing paid media across tech blogs and platforms like LinkedIn could get our app in front of the right audience.

Design

Scenario:

We have been struggling to get our design studio noticed by potential clients. It's important that our work gets the right visibility.

Response:

Maybe we should consider paid media to showcase our portfolio, it could attract the attention of potential clients.