demand-generation

Vocabulary Word

Definition

Demand-generation is a marketing strategy - think of it as creating hunger for a type of food. It's about stirring up interest in a product or service so that people want to buy them.

Examples in Different Contexts

In the business sector, 'demand generation' drives market growth. A marketing executive might say, 'Our latest campaign has been effective in demand generation, leading to increased sales inquiries.'

Practice Scenarios

Marketing

Scenario:

We're launching a new product next quarter. With such a competitive market, how can we make sure we stand out?

Response:

I suggest creating a comprehensive demand-generation strategy that includes digital advertising, social media promotion, and blogger outreach.

Sales

Scenario:

The sales have not been as expected. We need to find a new way to reach our audience effectively.

Response:

Let's put more energy into our demand-generation efforts. What about implementing personalized email marketing and robust follow-up?