demand-generation

Vocabulary Word

Definition

Demand-generation is a marketing strategy - think of it as creating hunger for a type of food. It's about stirring up interest in a product or service so that people want to buy them.

Examples in Different Contexts

In impact-driven sectors, 'demand generation' can focus on societal issues. A non-profit director might explain, 'Our awareness programs are crucial for demand generation around environmental sustainability.'

Practice Scenarios

Public-Policy

Scenario:

This new policy has great potential to benefit many people. But, it's essential to create widespread interest in our proposal to bring it to fruition.

Response:

A demand-generation strategy including awareness campaigns on social media and public forums can help us convey the benefits of this policy to the wider public.

Sales

Scenario:

The sales have not been as expected. We need to find a new way to reach our audience effectively.

Response:

Let's put more energy into our demand-generation efforts. What about implementing personalized email marketing and robust follow-up?