traction

Vocabulary Word

Definition

'Traction' is about something gaining momentum or popularity. Imagine trying to push a boulder: it's hard at first, but once it gets rolling, it has traction.

Examples in Different Contexts

In tech, traction shows that a product is becoming widely accepted. A product manager might observe, 'Our software is gaining traction in the enterprise market.'

Practice Scenarios

Business

Scenario:

Our latest product seems to be doing well. The initial customer review has been promising.

Response:

That's great, it seems like our product is starting to gain some traction in the market.

Marketing

Scenario:

The response to our new marketing strategy has been largely positive. The boost in audience engagement is noticeable.

Response:

That's a positive outcome. It shows that our latest strategy is gaining traction and making a good impact.