traction

Vocabulary Word

Definition

'Traction' is about something gaining momentum or popularity. Imagine trying to push a boulder: it's hard at first, but once it gets rolling, it has traction.

Examples in Different Contexts

A startup gaining traction could mean it's attracting more customers. An investor might comment, 'Your mobile app is really gaining traction with millennials.'

Practice Scenarios

Tech

Scenario:

The revision of our software features has been appreciated by users. The usage metrics are encouraging.

Response:

Sounds like our software is finally gaining traction with our users. Let's keep monitoring the feedback.

Business

Scenario:

Our latest product seems to be doing well. The initial customer review has been promising.

Response:

That's great, it seems like our product is starting to gain some traction in the market.