product-launch

Vocabulary Word

Definition

'Product launch' is when a company introduces a new product to the market. It's like a big debut for the product where it's shown to potential customers and the media.

Examples in Different Contexts

For tech companies, a 'product launch' is often a high-profile event. A tech CEO might state, 'We’re planning a major event to unveil our latest software, aiming for widespread media coverage and customer engagement.'

Practice Scenarios

Business

Scenario:

We have a new product lined up for next quarter. How can we make its introduction to the market impactful?

Response:

We should have a product launch event. By inviting influencers and media, we can generate buzz around our product.

Tech

Scenario:

Our software development is complete. Let's plan for a graceful introduction to our users.

Response:

I agree, a smooth product launch with detailed tutorials would help users understand the benefits of our software.