product-launch

Vocabulary Word

Definition

'Product launch' is when a company introduces a new product to the market. It's like a big debut for the product where it's shown to potential customers and the media.

Examples in Different Contexts

In creative industries, a 'product launch' can be a launch of a new fashion line or art collection. A fashion designer might declare, 'Our launch event will feature a runway show to introduce our latest collection to key industry influencers.'

Practice Scenarios

Tech

Scenario:

Our software development is complete. Let's plan for a graceful introduction to our users.

Response:

I agree, a smooth product launch with detailed tutorials would help users understand the benefits of our software.

Creative

Scenario:

The author's new novel is ready for publishing. It's quite intriguing and we'll need a grand event.

Response:

Perfect. A grand product launch event would amplify the excitement around the new novel.