drum-up

Vocabulary Word

Definition

'Drum up' refers to the act of encouraging or increasing something through strenuous efforts, often in a promotional context. It's like trying to get your friends coming to a party you planned.

Examples in Different Contexts

In social initiatives, 'drum up' can mean gathering support for a cause. An activist might say, 'We're working to drum up support for environmental legislation.'

Practice Scenarios

Creative

Scenario:

The online trailer for our new movie didn't receive as many views as expected. We need an imaginative approach to market it better.

Response:

We should collaborate with a popular influencer to drum up the hype for our movie.

Business

Scenario:

With the fall in sales this quarter, we need to find new ways to engage potential customers.

Response:

Let’s plan a customer engagement initiative to drum up new business.