client-loyalty

Vocabulary Word

Definition

Client loyalty refers to a client's commitment to doing business with a particular company or brand. It's when a client consistently chooses that company over its competitors.

Examples in Different Contexts

In telecommunications, 'client-loyalty' is essential for retaining subscribers in a competitive market. A marketing director might explain, 'Investing in client satisfaction programs is our strategy for sustaining long-term client-loyalty.'

Practice Scenarios

Marketing

Scenario:

Our latest campaign seems to have performed well. How do you think it has affected our established customer base?

Response:

Client loyalty might have been positively influenced. The campaign could have committed existing customers further.

Tech

Scenario:

Our user retention rates are increasing. I believe the new features are positively affecting user experience.

Response:

Exactly, improved user experience can lead to an upward swing in client loyalty.