brand-loyalty

Vocabulary Word

Definition

Brand loyalty is when consumers always buy or prefer one particular brand over others. It's like always buying the same brand of smartphone because you trust its quality.

Examples in Different Contexts

In retail, 'brand-loyalty' refers to customers consistently choosing a brand over competitors. A retail manager might observe, 'Offering exclusive deals can enhance brand loyalty among our shoppers.'

Practice Scenarios

Business

Scenario:

It's interesting to notice that our marketing spends have been quite controlled this year. It seems our customer retention measures are working.

Response:

I agree. High customer retention and brand loyalty have allowed us to focus on strategic marketing rather than customer acquisition.

Marketing

Scenario:

Our recent customer-focused campaign appears to be resonating well. It's interesting to see the customer's positive response.

Response:

Absolutely, our content relevance and engaging campaigns have definitely boosted our brand loyalty.