client-retention

Vocabulary Word

Definition

'Client-retention' refers to strategies or actions taken by a business to encourage customers to continue using its products or services. It's like a shop offering loyalty programs to make customers return.

Examples in Different Contexts

In customer success, 'client-retention' refers to the strategies and actions a company takes to keep its clients using its services or products. A customer success manager might say, 'Our proactive support approach has significantly improved our client-retention rates.'

Practice Scenarios

Design

Scenario:

We've lost a couple of our regular clients, they were unsatisfied with our recent design changes.

Response:

Perhaps we should communicate more effectively with clients to understand their design preferences better for greater client-retention.

Marketing

Scenario:

The recent survey data reveals that our promotional offers are not resonating with our loyal customers as they did earlier.

Response:

Maybe we need to rethink our promotional strategy to tailor it to our customers' evolving needs; it could increase client-retention.