customer-success

Vocabulary Word

Definition

'Customer success' is a business strategy aiming to make customers achieve their goals using a company's product or service. It's not about just making customers happy but ensuring they get the real value they paid for.

Examples in Different Contexts

In account management, 'customer success' involves working closely with clients to understand their needs and ensure the company’s services contribute to their success. An account manager might explain, 'I view my role as pivotal in driving customer success by offering customized solutions and regular check-ins to address any issues.'

Practice Scenarios

Tech

Scenario:

Software usability has improved, yet we shouldn't be complacent. What other areas can we optimize to ensure the success of our customers?

Response:

A good point. To increase customer success, we can organize user testing sessions to uncover potential issues that might hinder software adoption.

Marketing

Scenario:

People respond well to our marketing campaigns, but there are still some rough patches in our customer journey. Our next step should involve rectifying them.

Response:

True, mapping the customer journey and identifying friction points will do wonders for customer success.