customer-satisfaction

Vocabulary Word

Definition

'Customer-satisfaction' is the degree to which a customer's expectations are met or exceeded by a product or service. It's when a customer feels they got their money's worth or more.

Examples in Different Contexts

In building brand loyalty, 'customer satisfaction' is crucial for encouraging repeat business and positive word-of-mouth. A brand manager might state, 'By prioritizing customer satisfaction, we've seen a significant increase in repeat customers and referrals.'

Practice Scenarios

Marketing

Scenario:

The competition is getting fierce. We really need to think about how we're positioning ourselves in the market.

Response:

True, let's focus on building a strong brand image that drives customer-satisfaction and loyalty.

Service

Scenario:

There has been an increase in customer complaints recently. We might need to streamline our problem-solving process.

Response:

Perhaps, enhancing our communication skills might help. The key to increase customer-satisfaction is understanding our customers better.