chapters · 8
01FREE
Problem Validation: Hair On Fire Vs Vitamin
Learn to distinguish between urgent problems people will pay to solve and nice-to-haves they'll ignore
→02PREMIUM
Mvp Definition: What's Truly Minimum
Understand what minimum viable product really means—the smallest version that tests your core assumption
→03PREMIUM
Wizard Of Oz Testing: Fake It First
Learn how to test ideas by manually delivering the service before building any technology
→04PREMIUM
Customer Interviews: The Mom Test
Discover how to ask questions that reveal truth, not polite lies, when validating your idea
→05PREMIUM
Feature Prioritization: Must Have Vs Nice To Have
Learn frameworks for deciding what to build first and what to save for later
→06PREMIUM
Landing Page Validation: Test Without Building
Understand how to validate demand with a landing page before writing a single line of code
→07PREMIUM
Mvp Launch Stories: Pattern Recognition
See how Airbnb, Dropbox, and Instagram launched with radically simple first versions
→08PREMIUM
First User Feedback: What To Track
Learn which early signals matter and which metrics are distractions when launching your MVP
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