Validate and build a minimum viable product that solves real problems
Chapter 1 · Start here
Problem Validation: Hair On Fire Vs Vitamin
Learn to distinguish between urgent problems people will pay to solve and nice-to-haves they'll ignore
Chapter 2 · Start here
MVP Definition: What's Truly Minimum
Understand what minimum viable product really means—the smallest version that tests your core assumption
Chapter 3 · Start here
Wizard Of Oz Testing: Fake It First
Learn how to test ideas by manually delivering the service before building any technology
Chapter 4 · Start here
Customer Interviews: The Mom Test
Discover how to ask questions that reveal truth, not polite lies, when validating your idea
Chapter 5 · Start here
Feature Prioritization: Must Have Vs Nice To Have
Learn frameworks for deciding what to build first and what to save for later
Chapter 6 · Start here
Landing Page Validation: Test Without Building
Understand how to validate demand with a landing page before writing a single line of code
Chapter 7 · Start here
MVP Launch Stories: Pattern Recognition
See how Airbnb, Dropbox, and Instagram launched with radically simple first versions
Chapter 8 · Start here
First User Feedback: What To Track
Learn which early signals matter and which metrics are distractions when launching your MVP