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Learn to distinguish between urgent problems people will pay to solve and nice-to-haves they'll ignore
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Educational content slides
Two types of problems:
Hair on fire: Your hair is literally burning. You'll pay ANYTHING to fix it RIGHT NOW.
Vitamin: Would be nice to be healthier. Maybe you'll buy it. Maybe you won't. Probably you'll forget.
90% of failed startups solve vitamin problems. They build something nice-to-have that nobody desperately needs.
Test your understanding with this quiz.
You interview 10 students about a homework planning app. 8 say 'yeah that sounds useful.' 2 say 'OMG I waste 2 hours every week trying to figure out what's due when—I have a messy system with 3 calendars and still miss deadlines.' What should you conclude?
Complete this exercise and get AI-powered feedback.
Practice distinguishing between problems people will pay to solve vs. nice-to-haves.
Remember: People lie about future behavior. Ask about past actions.