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Customer Interviews: The Mom Test

Discover how to ask questions that reveal truth, not polite lies, when validating your idea

Part of From Idea To Tested MVP

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Last updated Oct 29, 2025. Clone to remix or explore the blocks below.
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Why Everyone Lies to You

Educational content slides

Why Everyone Lies to You

You: 'Would you use an app that helps you organize your homework?'

Your friend: 'Yeah, that sounds great!'

Result: You build it. Nobody uses it. Your friend was being polite.

The Mom Test: Talk to customers in a way that even your mom couldn't lie to you. Ask about their life, not your idea.

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quiz

Quiz: 3 Questions

Test your understanding with this quiz.

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You're validating an app for tracking college applications. Which question follows The Mom Test?

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feedback

Write Mom Test Questions

Complete this exercise and get AI-powered feedback.

Write Mom Test Questions

Practice asking questions that reveal truth instead of polite lies.

Remember: Past behavior, not future hypotheticals. Their life, not your idea.