engagement-analytics

Vocabulary Word

Definition

'Engagement Analytics' measures how people interact with online content. It can show what people click on, how long they stay on a page, or if they share a post with friends on social media.

Examples in Different Contexts

In customer experience, 'engagement analytics' track how customers engage with a brand across various touchpoints. A customer experience manager might state, 'Analyzing engagement data allows us to improve our service and build stronger relationships with our customers.'

Practice Scenarios

Marketing

Scenario:

Our recent marketing campaign resulted in fewer conversions than anticipated. We need to re-evaluate our content strategy.

Response:

The engagement analytics show our blogposts aren't garnering the desired level of interaction, we might need to alter our content plans.

Tech

Scenario:

Users seem to be struggling with the new software update. It's time to reassess the changes we've made.

Response:

Our engagement analytics suggest that users are finding the new interface more complicated than the previous one.