targeted-marketing

Vocabulary Word

Definition

'Targeted marketing' is a strategy where businesses direct their marketing efforts to a certain group of customers. These customers are chosen because of their potential interest in the company’s products or services. So, those emails you get with offers based on your recent purchases? That's targeted marketing.

Examples in Different Contexts

In brand strategy, 'targeted-marketing' is used to build deeper connections with specific consumer segments. A brand manager might note, 'Our targeted-marketing approach focuses on engaging young professionals through platforms and messaging that reflect their lifestyle and aspirations.'

Practice Scenarios

Marketing

Scenario:

Our new product line appeals particularly to environmentally conscious consumers. How should we shape our next ad campaign?

Response:

We could use targeted marketing, leveraging online platforms where environmentally conscious users are likely to engage.

Business

Scenario:

We have a new range of vegan products, and need to proactively reach our target audience. Any thoughtful strategies we can implement?

Response:

Let's invest in targeted marketing strategies to promote our vegan products to health and wellness enthusiasts.