targeted-marketing

Vocabulary Word

Definition

'Targeted marketing' is a strategy where businesses direct their marketing efforts to a certain group of customers. These customers are chosen because of their potential interest in the company’s products or services. So, those emails you get with offers based on your recent purchases? That's targeted marketing.

Examples in Different Contexts

In digital marketing, 'targeted-marketing' means creating and delivering marketing messages tailored to specific groups of consumers. A digital marketer might declare, 'Our targeted-marketing campaigns are designed to resonate with millennials by focusing on sustainability and innovation.'

Practice Scenarios

Business

Scenario:

We have a new range of vegan products, and need to proactively reach our target audience. Any thoughtful strategies we can implement?

Response:

Let's invest in targeted marketing strategies to promote our vegan products to health and wellness enthusiasts.

Tech

Scenario:

We're ready to rollout our new app feature, which I believe will be a significant draw for younger users. How can we best engage this demographic?

Response:

Implementing a targeted marketing campaign focused on social media platforms popular among the younger demographic could enhance initial adoption.