marketing-strategy

Vocabulary Word

Definition

In business, a marketing strategy is a plan of action for promoting a product or service. It's like a roadmap that guides you to reach potential customers and persuade them to buy what you are selling.

Examples in Different Contexts

For content marketing, 'marketing strategy' involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. A content manager might explain, 'Our marketing strategy is to focus on educational content that addresses our audience's pain points, establishing our brand as a thought leader.'

Practice Scenarios

Creative

Scenario:

The film should resonate well with the young audience. The challenge is how to build buzz and get people excited for the release.

Response:

We need a strong marketing strategy, maybe using social media influencers and organizing premieres in major cities to generate buzz.

Tech

Scenario:

We have built an innovative software, now we need to share it with the world. Getting it in front of the right audience will be key for our success.

Response:

A marketing strategy targeting tech enthusiasts, highlighting our software's unique features, might help us reach the right audience.