marketing-strategy

Vocabulary Word

Definition

In business, a marketing strategy is a plan of action for promoting a product or service. It's like a roadmap that guides you to reach potential customers and persuade them to buy what you are selling.

Examples in Different Contexts

In digital transformation, 'marketing strategy' includes leveraging digital technologies to improve marketing efforts and customer interactions. A digital strategist might note, 'Our marketing strategy involves integrating AI and personalization into our campaigns to enhance customer experience and engagement.'

Practice Scenarios

Creative

Scenario:

The film should resonate well with the young audience. The challenge is how to build buzz and get people excited for the release.

Response:

We need a strong marketing strategy, maybe using social media influencers and organizing premieres in major cities to generate buzz.

Impact

Scenario:

There is a considerable ignorance about recycling benefits. We need to educate the public about why it's so vital to recycle.

Response:

A good marketing strategy here could be to collaborate with popular eco-blogs and environmental activists to widen our outreach.