dynamic-marketing

Vocabulary Word

Definition

'Dynamic marketing' is about creating individual experiences. It means promoting a product differently to each person, using what you know about that person to make it more appealing to them.

Examples in Different Contexts

In e-commerce, 'dynamic marketing' includes personalizing online shopping experiences by displaying products or offers relevant to the individual shopper. An e-commerce manager might explain, 'Implementing dynamic marketing techniques has resulted in increased customer satisfaction and loyalty.'

Practice Scenarios

Tech

Scenario:

Our app could use some sort of real-time personalization feature. This could improve the user experience substantially.

Response:

I agree. Introducing dynamic marketing elements, we can offer real-time content suggestions based on user behavior.

Marketing

Scenario:

The digital ad campaign was not as effective as anticipated. Perhaps we need a more responsive and real-time strategy.

Response:

Right, with dynamic marketing, we can adjust our digital ads based on user behavior and preferences in real time.